SEO “SEO is the abbreviation of Search Engine Optimization or Search Engine Optimizer. » [8] “Search engine optimization (SEO) is the process of affecting the visibility of a website or web page. in the natural or organic search results of a search engine. »[7] At the request of users, lists of results are obtained. Among these results, the top-ranked website is displayed at the top. Users can search for a particular document on the World Wide Web and the search engine allows them to do so. “Search engines are programs that search documents for specified keywords and return a list of documents in which the keywords were found. »[6] The website should be accessible by the search engine and SEO helps in this case. If the content of the website is relevant and useful to the users, then the search engine returns that website to the users. The objective of SEO can be explained by considering the user's browsing practice. It is the search engine that provides search results for the user's query. So, if the user needs information, he can use the search engine. And it is the simplest, easiest and fastest way to retrieve information. For the user's query, a list of results is displayed, among which the highest ranked website is placed first. Typically, most users go to the page at the top. This is because; the page placed at the top contains more relevant information compared to other pages. As a result, the top page receives more visitors than other pages. Therefore, the ultimate goal of SEO is to place the page at the top of the results so that it can attract more visitors. The page can be placed on top by increasing its ranking and this can be done by optimizing the website. In simple terms, ...... middle of paper ...... SEO and how can it improve my website's visibility on Google? » accessed April 21, 2014, http://www.theguardian.com/small-business-network/2014/jan/16/what-is-seo-how-website-google-visibility4. Patty Bradley, “Improving Your Site’s Search Engine Rankings,” accessed April 21, 2014, http://www.sph.umich.edu/computing/web/search_engines.html5. Popadmin, “7 REASONS YOUR SEO EFFORTS ARE NOT WORKING,” WSI, October 18, 2013, accessed April 23, 2014, http://www.wsimarketreach.com/7-reasons-your-seo-efforts-are-not- working /6. “Search Engine,” Webopedia, accessed April 20, 2014, http://www.webopedia.com/TERM/S/search_engine.html7. “Search Engine Optimization,” Wikipedia, accessed April 20, 2014, http://en.wikipedia.org/wiki/Search_engine_optimization8. “Search Engine Optimization (Optimizer) – SEO,” Webopedia, accessed April 20, 2014, http://www.webopedia.com/TERM/S/SEO.html