“A Journey of Thousands of Miles Begins with a Single Step” Today, with the rapid growth of technology, the world is becoming smaller and smaller and to stay alongside this world it is necessary to have practical knowledge of any subject instead of any theory. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get an original essay Practical knowledge is important everywhere, as a person cannot learn driving by reading thousands of books about it. There should be practical driving knowledge. Similarly, a management student cannot learn management without going into a real business field. Then he/she can know the business problem as well as the market situation, only theoretical knowledge is not essential in management training, practical knowledge also has equal importance. The summer internship is part of a comprehensive management study and completion of such project work. is required by the examination and evaluation department of different universities, necessary for their partial fulfillment. We have a great opportunity to visit and complete our internship at Times of India. We get a feel for the RMD department and how they control their business and move forward. We took the title of our project as “CONSUMER AWARENESS REGARDING TIMES GROUP MAGAZINE”. The task behind this project, given as part of a summer training course, is to determine consumer satisfaction and magazine awareness among the Times Group's target audience using primary data. That is to say through questionnaires and feedback. Data collection was carried out using Google Docs forms. It is a pleasure to present this project report undertaken by us as part of our summer training for our MBA course. After completing this project, we realized the importance of the people who supported us a lot. Each study requires advice from someone who works in that field. First of all, I would like to express our gratitude to BENNETT COLEMAN & CO. LTD which gave us the opportunity to work and study in their work culture. Division “THE TIMES OF INDIA” who gave us permission to start this project and do the necessary research work and use the data from the department. I would further like to express my gratitude and thanks to MR. RAJESH BHATIA, Principal Director, RMD, under whose supervision and guidance we were able to carry out this research. He was the main driving force that helped us define the research and also guided us every step of the way. I would also like to thank all the other staff members who were able to help us and who provided us with various field information which allowed us to better understand the practical aspect of our work experience. Another person who played a central role in this research process, and to whom we would like to express our gratitude is MR. DHRUMAN PATEL, for helping us with the research and for helping us overcome the various obstacles we faced. Without his advice, it would have been impossible for us to complete this research. We are extremely grateful to our guide DR. ANITA SUNIL guides us and solves our problems throughout the scheduled summer internship and all this in the faculties of LJ management institutes. We also thank our parents, our dear friends, our readers and all those who supported us, motivated usto work hard and gave us an opportunity to prove ourselves throughout the summer training. Last but not the least, we would like to thank God for his mercy and grace towards us.LJ Institute Of Management StudiesThe final project of “TIMES OF INDIA” was very informative and knowledgeable. We have carried out a research study on the factors influencing magazine subscription of “TIMES OF INDIA”. The research study was limited to Ahmedabad, Anand, Petlad, Khambhat City with a sample size of 200 people. I collected primary data through a questionnaire. We also received the data from the bank which we used as secondary data. The report contains information regarding history, mission, vision, industry information, company information and product information. It also contains details about the research methodology including research problem, choice of research design, data sources, data design, collection form, sample size, survey design , the questionnaire. It also contains a brief introduction by Bennett, Coleman & CO. Ltd and Times of India. The report also includes findings on why people do not read Times Group magazines and what motivates them to read Times of India. Based on the information provided by the respondent, I have made conclusions and recommendations which can be of great help to the company in increasing its market share and prove important to BCCL (Bennett, Coleman & Co. Ltd) and useful for increasing the perception and responsiveness of the “TIMES GROUP” magazine. We have set a target of 55 subscriptions per person among new readers, current readers and left-leaning readers. Which we have tried to achieve with our dedication and diligence. Literature Review Print media has continued to improve its awareness and persuasion at high levels of exposure. When television or online are overutilized and the response to any additional advertising would be reduced, better results would be obtained with underutilized magazine advertising that is still in a dormant section of its response curve. Media combinations were most effective when print was part of the mix. Overall, the TV + online + print combination was the strongest. I know that all campaigns using television will also be used online these days, but it's best to also use print to drive consumers to purchase. Magazines were the most profitable medium across the purchase funnel, looking at two related metrics. ROI (cost per person and people reached per dollar spent) based on ten Cross Media Research™ studies — Based on cost per person, magazines were the most effective media in three out of five stages of the funnel purchase. For the unpackaged product category (22 studies), as with the overall results, magazines contributed the most to brand awareness, brand preference, and purchase consideration/intent. Magazines contributed 33% or more to four of the five stages: enhanced brand awareness, advertising awareness, and significant impact on brand preference and purchase consideration/intent. In today's media environment, successful campaigns must incorporate a mix of traditional and digital media. Delivering a consistent message across a variety of channels can improve consumer purchase intent by 90% and brand perception by 68%.10 In the upper funnel, the combination ofcomputers and print increased brand awareness through the campaign by 96%. Additionally, survey data shows that consumers trust print over any other advertising medium. Since many of us shop online, marketers can leverage this trust to drive sales both online and offline. A clear, consistent and diverse media strategy should guide any marketer's ad placement decision. Magazine Media 360° measures audiences across multiple platforms and formats to provide a comprehensive and accurate picture of consumer demand for magazine media brands. Nothing informs a discussion like hard data, and the Magazine Media Factbook 2016/17 has plenty of conversation starters. Research continues to show that magazines are the most trusted, inspiring and influential of all media, with a powerful ability to drive sales. The readers' selection process when choosing a magazine ensures content is relevant to each reader and is empathetic. with the way the magazine sees its world. A personal relationship is built. The personal relationship between reader and magazine is a hallmark of magazines around the world. The average paid magazine is read for 54 minutes, picked up 5.4 times and the average page is opened 2.5 times. In a world of growing multitasking, where consumers increasingly consume more than one medium at a time, magazines stand out as the medium most used alone, without the distraction of other media. Angela McRobie suggested that "in media and cultural studies, scholarship on magazine studies occupies a less central and less prestigious place than studies on other media, and this remains the case more than a decade later . However, studies of women's magazines, although limited in number, have demonstrated a sense of complexity and an area fraught with debate. Disputes arose not only over the nature and importance of women's magazines, but also over exactly how they should be studied. A sense of conflict emerges in many studies in which authors must weigh their self-esteem and relationship to women's magazines against an academic and feminist perspective. The Cosmopolitan is an international monthly magazine for women, launched by Schulich and Field of New York in 1886. Published in Germany since 1980, the Cosmopolitan is distributed worldwide in around 100 countries and has 64 editions and is published in 35 different languages. In 1886, the magazine was taken over by the Bauer Media group, which previously belonged to Marquand Media AG. The prize for particularly innovative products is chosen from around 600 products and is awarded annually by an expert jury consisting of dermatologists, editors and industry representatives. Award-winning products in 15 different cosmetic categories are featured in print usually in March. This presentation should not be considered advertising but rather editorial content of the magazine. The study found that of the 86 respondents, 47.7% register magazines before using them and 52.3% do not. Of the 86 respondents, 63 or 73.3% prefer to use the Internet, 37 or 43% said that they lack time to go to the library, 11 or 12.8% felt that they are not required to read documents in class, and 7 or 8.1% do not know where to find magazines and journals. The most common reason for not using magazines and journals is a preference for using the Internet. Another reason not to.