Name: Institution: Instructor: Course: Date: Soft PowerThe term soft power was coined by Joseph Nye in 1990 and defined it as the ability of a country to influence others country through diplomacy and dialogue instead of using it. brutal force (coercion). He believed that soft power is cultivated through close relations with allies, cultural exchanges and economic assistance. The rise in popularity of soft power can be attributed to the failure of hard power which involved the use of military and economic means to control the rest of the world. A country is said to have more soft power if its institutions, culture and national values ​​command high esteem and respect across the world. Compared to the situation during the Cold War, the world has changed considerably; indeed, today's world is quite dynamic. In recent years, emerging markets, led by China, have challenged the existing world order dominated by Western countries. The dominance of the old powers is rapidly diminishing and, in fact, they are falling in the international hierarchy. Economically, Southeast Asian countries account for more than half of the world's gross domestic product, have the highest economic growth rate (China leads with an annual growth rate of 11%, followed closely by India with 9%) and their energy consumption represents more than half. the quantity consumed in the world. It is predicted that within the next three decades, China and India will have achieved the status of global powers and will rival the United States of America for global leadership. It is difficult to predict the international system because it is both complex and complex. contradictory at the same time. For example, no one predicted Japan's fall from grace, the month of September...... middle of paper ...... American culture like the clothes worn by its hip-hop artists. He is admired for being a model of democracy, respect for human rights and financial aid to the developing world. Nevertheless, its major role in international affairs remains that of a hard power, which has run out of steam following its failures in Iraq and Afghanistan. The rise in influence of non-state actors such as the international terrorist agency Al-Qaeda which claimed responsibility for the 9/11 attacks is closely linked to the growing integration between nation-state politics and religion. It is obvious that soft power is gradually creating a new form of international order. Ancient powers used coercion to influence the world, but in a more enlightened world, their tactics became unpopular. Countries that invested more in less provocative policies became global powers.