blog




  • Essay / The effects of the Internet and the global media market

    The creation of the Internet has given rise to a new way of life for the world in which we live. The Internet defies time and space and helps make communication easier and extremely fast. It also makes it easier for people around the world to network and connect, making the global implications of the Internet absolutely fascinating. Thanks to this new wave of technology, people around the world are able to communicate and do business with each other on a completely different level. This essay will seek to analyze the global media market that the Internet has created by researching the history of the Internet, its evolution to a global position, and the global applications it offers. History of the InternetTo understand the current global Internet market , one must first understand how the Internet was built. The Internet began as APARNET in the 1960s. It was created by the Advanced Research Projects Agency (ARPA) in September 1969. ARPA created ARPANET as a way to mobilize research sources in order to to strengthen technological military superiority over the world. Soviet Union. The initial goal was to create an interactive computer network, after this was a success. Scientists wanted to find a way to connect with other computers; this created the new concept of “network of networks” (Castells, 2001: p. 11). In 1975, ARPANET was transformed by the Defense Communication Agency to establish secure connections between the various military branches, known as MILNET. ARPANET later focused on factor research and was renamed the Internet. In the 1980s, the Department of Defense wanted to commercialize the Internet and there to finance computer manufacturers. In the 1990s, most computers had a network in the middle of a paper world, because its speed is almost instantaneous, it defies time and space and is not limited by distance and geography. Through the use of email and social networking sites, people can communicate and share different forms of media all over the world. The Internet has created a flow of internationalism and helped facilitate globalization, allowing media companies to become internationally comprehensive and competitive, creating a global media market. Works Cited Bakardjieva, M., (2005) Internet Society. London: Sage. Castells, M., (2001) Internet Galaxy. Oxford: OUP.Hassan, R and Thomas, J., (2006), The New Media Theory Reader, Berkshire: Open University Press.Lievrouw, L. and Livingstone, S. (2005) Handbook of New Media, student edition. London: Sage. Sleven, J., (2000), The Internet and Society. Cambridge:Polity.