Related researchThe culture of bottled water and mineral water is no longer very old. Even in Western countries, the use of bottled water only began in the 1950s. Since ancient times, human beings have used water from mineral springs, especially hot springs, for bathing. due to their supposed therapeutic effects against rheumatism, arthritis, skin diseases and many other conditions. Depending on the water temperature, location, altitude and local weather of the spring, it should be used to cure exclusive ailments. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get an original essay This started the fashion of using mineral water for drinking purposes in order to make the most of its therapeutic value. Since the mid-1970s, huge quantities of bottled water from mineral springs in France and other European countries began to be exported. The idea of ​​bottled water is very profitable in Western countries due to greater health consciousness. Global standards related to bottled water are so strict that for a specific water manufacturer to be licensed as bottled water, in most countries, several levels of approval are required. For example, in the United States, the EPA (Environment Protection Agency) regulates public water systems. The US FDA has also set requirements for bottled water. India has the largest population in the world without access to clean water. It's no surprise that bottled water sales have soared here. The growth of this category – 19% between 2016 and 2017 in India – has exceeded that of any other major global market, according to a March 22 note from the research company Mintel. “This growth is fueled by rising incomes, customers' concerns about hygiene and convenience, primarily while out of the home,” said Alex Beckett, associate director of food and beverage at Mintel. Between 2012 and 2017, Rs 9,010 crore ($1.38 billion) worth of bottled water was sold in the country, growing 184 percent, according to information from research firm Euromonitor. For comparison, sales of soft drinks increased 56% from Rs 9,100 crore ($1.4 billion) to Rs 14,200 crore ($2.1 billion) in the same period. period. Meanwhile, the increase in quantity amounted to more than 150%, from 5.3 billion liters in 2012 to 13.3 billion. liters in 2017, estimates Euromonitor. So who buys all this bottled water? These tended to be urban Indian buyers with higher disposable incomes but facing severe shortages of drinking water, according to Mintel research. For years, hot and humid Indian consumers have been drinking large quantities of colas and homemade drinks. However, recent developments have shown a marked change. In recent years, people in Asia's third-largest economic system have become more sophisticated and health-conscious. This allowed products such as packaged juices, ethnic drinks and bottled water to be developed more quickly. The government has also helped these days by imposing higher taxes on sugary drinks, citing health concerns. Kingfisher Competitors in India The bottled water company competes effectively with water purifiers as well as the soft drinks industry..