Celebrity endorsements are a great way to attract consumers to the brand and create mass awareness among the public. As consumers familiar with the celebrity, they will definitely try the brand and if they like it, they will pass the message on to other people. I think few consumers judge the brand based on celebrity endorsement. For example, David Beckham supported H&M and people associated his personality with the brand. This has affected the brand's image because it sells clothes for those over 35 and sales drop for younger people. And now, the brand has changed its celebrity to renovate its image and attract younger people. Say no to plagiarism. Get a tailor-made essay on “Why violent video games should not be banned”? Get an original essay To show the multiple dimensions of the product, sometimes several celebrities endorse the same product or brand in a series of advertising campaigns over time. This can sometimes work in favor of the brand image by attracting and covering all different target audiences and helping advertisers reduce advertising boredom. On the other hand, a single celebrity endorsing multiple brands can sometimes be a little confusing for consumers. The celebrity conveys meanings from one advertisement to another, and multiple advertisements of different products affect the meanings assigned to them, such that consumers perceive the celebrity as less trustworthy, credible, and less likeable. From here we can say that it is essential that the celebrities who support the product truly believe in the product and its affinities. In an age where everyone spends most of their day on social media, there is no doubt that celebrities have an impact on our lives. lives. For some people more and others less. Celebrities not only use television to promote products, but they also use their social media channels like Twitter, Instagram, and Facebook to attract customers. Teenagers are the ones most attracted to celebrity endorsement on social media. Nowadays, celebrities have become so influential that they have created themselves as brands and launched their own products. Like Kylie Cosmetics, it is made up of makeup products that can be used by women all over the world. This company made Kylie a self-made billionaire. Through this type of promotion, it is suggested that Jenner herself is a promotional item, because her own personality is so closely tied to her product. Therefore, when people buy her products, they align themselves with her and in turn become promotional products of the Kylie Jenner line in their own right. In this case, people buy the product because they follow Kylie and want to be like her. Even though she relaunched the same products under a different name, consumers are blindfolded and want to buy everything she sells. I think social media marketing has a great influence on customers and celebrities use their handles to do this for their brands. They build a connection with customers and gain trust, which inspires their followers to purchase the product. I believe that customers will continue to buy these products even if in the future the quality of the product deteriorates because they trust Kylie and want to become like her. Some brands are opening a new range of products dedicated to the celebrity. Like Nike, it offers a distinct line of premium products named Jordan, based on the sportsman Michael Jordan. Jordan fans will definitely buy.