Advertising culture is having a devastating effect on our agendas of becoming the media's ideal of perfection, and behind all this theme of self-sacrifice is the media and corporations who succeed, not us. . In Culture Jam, by KaleLasn, founder of Adbusters magazine, he attempts to show the reader what our mass media has done subliminally. When the average American thinks of consumerism, we think of it as promoting the interests of the consumer. What Lasn believes is that we are told what our interests are and that we must adhere to these false interests. We are disconnected from ourselves and our own interests to match those our companies have designed for us. He uses the example of taking your family to the forest to spend some time alone to brave the elements and bond as a family, but after just a few hours you become so bored that you start to self-destruct due to the lack of technology . Our children have become so addicted to consumerism that they cannot enjoy any of the senses that you must use in your most primitive state. Soon after, they show signs of grief and withdrawal. He writes that we should prioritize the Earth as our number one priority and get back to the basics, that the Earth is one with us. If we have this way of thinking, we will not view helping the environment as a selfish measure, but rather as helping a part of our family. As humans, we have learned that buying creates happiness, or at least that is what we believe. Most of the time we live in a world that we have created ourselves through the process of consumption. The environment is what we bought; there are no trees or fresh ponds. We become compulsive buyers when we are bored with our lives and we look for external factors to fill these gaps. As a country, we have the highest number of diagnosed mental illnesses in the world, even though we are also the richest. This is because the Americans are capable of it. We can validate our pain, discomfort, and social anxieties through medical notes. The reason we feel this way is due to an “unknown” cause that is robbing us of our happiness, and Lasn believes that abundance is our problem. We have the ability to buy whatever our heart desires, so there is no satisfaction in earning these rewards in life. We have no motivation other than monetary,