A well-thought-out strategy generates profits for the company, especially during international expansion as it involves a higher level of risk and huge investment. When expanding internationally, companies study the market potential and the challenges they would face. Navigating these challenges safely would mean successful international expansion. The challenges that businesses generally face are government regulations, cultural aspect, operating expenses, etc. Therefore, the management is implementing a well-planned strategy to eliminate these barriers and establishing a solid foundation on international grounds. In this case, JCB came into play. India through an alliance with Escorts (which manufactured basic construction and agricultural machinery) in a sharing ratio of 40 to 60 respectively. The company was also concerned about intellectual property risk as it deals with innovative technologies. JCB renegotiated terms with Escorts as the government deregulated its terms, which helped JCB regain control. It started its production locally to reduce costs and make its part available everywhere in order to save on import-export and also on labor costs. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get an Original Essay A solid strategy for how a company will enter a foreign market is the catalyst for its success or failure in that market. When doing business in a foreign country, there are many factors to consider. Careful and thorough assessment and research of its market will always remain the bottleneck of any business plan. Before deciding to enter a market, the company must understand the country in which it plans to operate and make a decision that would favor its business. In the case of JCB, it is clear that the British company understood the political and commercial conditions in which India was operating, saw India's potential, conducted its business given the circumstances, and then seized the opportunity. opportunity to transform a joint venture into a wholly owned subsidiary. as soon as they saw an opportunity to pursue an acquisition. However, no strategy is universal or similar. While exporting and licensing may prove profitable for some companies, others find it difficult and expensive to operate under such conditions and may opt for joint ventures or set up their own subsidiaries. The mode of entry and the method by which businesses operate varies depending on the nature of the business and what a business is willing to allow and protect. JCB, being a company that placed a lot of importance on its technology, had faced difficulty in exporting its products to the Indian market due to high costs and risk of leakage of its technology and was better off setting up its own company to downsize, otherwise eliminate the cost of customs tariffs and protect their technological know-how. A perfectly timed marketing mix is ​​also like a ball that gets bigger and bigger as it continues to roll. A business that has found the most optimal way to streamline its marketing mix is ​​guaranteed to operate and thrive longer than a business with an out-of-sync system. And the more optimal and efficient the company becomes in keeping its channels and skills together, the more opportunity it will have to venture into other important matters such as expansion, innovation and product development. And as.