The image of the advertisement itself is very moving. The very dark and very visible background denotes terror, misery and despair, giving us an idea of ​​the horror of the situation. The depressed and innocent expression adds to the dreadful image and makes the viewers emotional. We can clearly see a black eye on his face showing that he himself is a victim and this hurt focuses on how horrible and painful it can be to be a victim. such abuse. In the middle, in white, it says "HE HAS HIS MOTHER'S EYES". It is the main and most highlighted part of this advertisement and the font size and bright colors make it more prominent than any other text in the image. The line is presented in a sarcastic manner, adding a slight humor to criticism of this question. When we say that someone has his mother's eyes, we mean that that person's eyes resemble those of his mother. In this case, the young boy not only inherits the appearance of his mother, but also the suffering and trials that his mother had to go through due to physical violence. I thought the way this message was presented made the argument even more compelling. The horrible truth hidden beneath this sarcasm hits viewers the hardest when they realize how easily this damage can be passed from one person to another, in this case from a mother to her son. In smaller text at the bottom right of the image it says to “report abuse”. This shows civic engagement that as a responsible citizen we should raise our voice if we