The dimension of femininity corresponds to gender roles and behaviors (Hall, 2014). Some masculine and feminine cultures behave differently. Masculine cultures represent “achievement, heroism, assertiveness, and the material rewards of success.” (National culture) In comparison, women's culture represents "cooperation, modesty, concern for the weak, and quality of life." (National Culture) Unfortunately, I see many similarities between most European and American business units regarding this dimension, as there are many men in management and VP positions. I don't see or interact with many women in senior management or beyond. I have noticed that in our software and medical equipment industry, the field is currently predominantly male. There are many software engineers and field service engineers (working on the equipment) who help the company develop the software and maintain our equipment in the