blog




  • Essay / Joseph Pine's perspective on the difference in consumer behavior, as described in his book, What Consumers Really Want

    First, what I learned from watching "What Consumers Want" by Joseph Pine is the fundamental change in modern economics. I didn't know what the goods were, but after Pine explained it, it made sense that they would last for millennia. I think the reason is the industrial revolution and the need to produce food faster. Cities grew, leading to an increase in the production of goods. I completely agree with Pine's point that people didn't care who made the product, they only cared about the price. When I buy something at the store, I don't wonder where it came from once the price is right. I think this is the case for many consumers. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get an original essay Second, I liked the fact that Disney World is a fake reality. When you're there, you feel like you're in a movie. All the characters act based on their movies and all the stores replicate the Disney vibe, but at the end of the day, Disney World is a business. The people who dress up are paid for their acting service and, ultimately, the people who visit are paying for a false reality. Despite this false reality, I love Disneyland and the atmosphere inside the park, this also touches on Pine's other point that you create your own authentic experiences. Finally, when Pine talked about how the price of coffee increases from coffee bean to cup of coffee and then from there, brands like Starbucks really appealed to me. A cup of coffee in a regular store can cost between $2/3, but when you add a cup with the Starbucks logo, the price increases to $4/5. Starbucks does not need to advertise, the consumer knows the experience they have when entering Starbucks.