The media is a powerful agent for entertaining children. This also influences and teaches the youth of society the proper and appropriate gender roles that they inevitably try to make sense of. The power of the media exerts great influence, especially in the minds of young people. Disney films target young people and implant certain ideas and concepts about social culture into the vulnerable minds of children. The media uses gender to their advantage, just like Disney productions. The humorous caricatures reveal some harsh realities regarding the portrayal of Disney princesses in many films made by the Walt Disney Company. Disney mixes innocence with the ultimate form of fantasy to captivate audiences. Disney primarily helps highlight gender roles by simply showing audiences what they want to see. In an effort to stick to the norm and portray stereotypical female characters, Disney created the princesses. Portrayed as damsels in distress and lesser beings than men, Disney princesses give children an inaccurate representation of gender roles from a young age. Thanks to Disney's social success and intriguing films, such as The Little Mermaid, Snow White, Aladdin, Sleeping Beauty, Cinderella and Beauty and the Beast, the Disney Princess films portray a stereotypical representation of gender roles through the denigration of the feminine image, targeting and ruining the perception of today's youth. The Disney Princess films are aimed at children and are nothing more than a transfigured fairy tale in which innocence and moral virtue are called into question. Looking for romance and having the will to do whatever it takes for love, Disney creates this magical world and targets young people, especially young girls. Walt Disney was a creative and "radical filmmaker who changed [the]... middle of paper... shoeing." Young people use all kinds of media to discover who they are and what the world is like. The media have a powerful influence on children's ideas and their understanding of the world. If Disney continues to portray women with these stereotypical ideas, this endless cycle of gender roles will never diminish. Works CitedBell, Elizabeth, Lynda Haas and Laura Sells. From mouse to mermaid: the politics of cinema, gender and culture. Bloomington: Indiana UP, 1995. Print. Berg, Charles Ramirez. Latin looks: images of Latinas and Latinos in American media.Ed. Clara E. Rodriguez. Boulder, CO: Westview, 1997. Print. Lee, Robert G. Orientals: Asian Americans in Popular Culture. Philadelphia: TempleUP, 1999. Print. Giroux, Henry A. and Grace Pollock. The Mouse That Roared: Disney and the End of Innocence. Lanham, MD: Rowman & Littlefield, 2010. Print.