-
Essay / Study on the impact of online shopping
Table of contentsIntriductionComparison:Disadvantages of online shopping:Online shopping surveyMethodology:Conclusion:Through this project we will learn what percentage of people prefer online shopping over offline shopping. The main objective of the study was to check whether offline retailers are making profits or online retailers are making profits. We will conduct a survey and determine which shopping method is most convenient and easy for consumers. We will also find out the advantages and disadvantages of online shopping, why people prefer online shopping over offline shopping and what are all the problems they face, why shop online. We'll find out everything people buy online. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get the original essayIntriductionAdvancement in technology provides great opportunities for the seller to reach the consumer in a much faster, easier and more economical way. Online shopping has emerged very quickly in recent years. Nowadays, millions of people shop online, some shop offline, and some do both types of shopping. In the current scenario, online shopping is more demanding and cheaper than offline shopping. When making any purchase, consumers choose the best support that suits them based on their needs. Online shopping saves time but at the same time the person also needs to have access to the internet to shop online and has to wait for a few days to receive their order. Well-informed people buy more frequently on the Internet than the rest of the population. Some of the most commonly used shopping websites are Amazon, Flipkart, Jabong, Myntra and many others. Nowadays, online shopping is becoming more popular than offline shopping. Some of the reasons why online shopping creates more interest among the buyer are: Online shopping is more convenient than offline shopping. We can order anything from groceries to clothing to furniture. Everything is available online at the best price and we can get it at our doorstep. We can have a wide variety of products there and order them according to our choice. Online shopping is much cheaper than offline shopping. The online retailer offers significant discounts compared to stores. As prices are low, demand will be greater. If product prices increase, buyers will shift to offline shopping. And the demand for online products will decrease. People will buy more and more things online. Online shopping is best for brand lovers. They can get their clothes from their favorite brands at their doorstep. As the consumer spends a lot of money on a product, he will also expect the best quality. And they will get it online. The quality of the products online is so good that the buyer can't help but buy it again. Online products have a delivery time of at least six to seven business days. So this is the other factor that affects online shopping. Variety is itself a factor that influences the market. The buyer gets such a variety of products online that it becomes difficult for him to know what to buy or not to buy. There are certain products that the buyer can only find online. He/She won't have as much variety at the store. The greater the variety of the product, the greater the demand. Bricks and Clicksmeans the buyer can buy the product both online and offline (at the store). Some of the popular brands have their offline stores as well as online websites like H&M, Zara, Zivame, Shoppers Stop, Allen Solly etc. The consumer benefits. They can go to the store to check their size and order it online when they get it cheaper on sale. This is the advantage of online shopping. If we like a product in the store and want another color, we can check it online on their website and order it later. Comparison: We can compare different products when shopping online. E.g. If you are looking for a cell phone and we are confused among the few who can compare them online. Where we get to know about all the features and which one is best for us according to our choices. If we like a shirt pattern and want a larger variety of just that pattern, we get it right below. We see similar products according to our choices. In this way, online websites help us a lot. Disadvantages of online shopping: When we order something online. We have to wait for our order for a few days, usually a week. If we want something urgent, online shopping is definitely not for us. If we don't get the right size, we have to wait a very long time. If we do not know our exact size, we cannot purchase online. Sometimes we can't trust online measurements. Whoever orders for the first time will definitely hesitate to order. If our size is not correct, we will have to wait another week to get the correct size. We always need an internet connection to order something online. There are no offline websites. Online shopping is not useful for people living in rural areas as they are not tech savvy and have hardly any access to the internet. So this is the most negative thing about online shopping. Online shopping sites offer more choices and more variety, leading to more confusion in the minds of consumers. The buyer gets confused and gets addicted to online shopping as he gets everything at reasonable prices at his doorstep. They spend a lot of time surfing different online shopping sites. These e-commerce sites deliver their products to specific areas only. They don't have access to all places. For example, people living on the outskirts of the city cannot shop online because their products cannot be delivered to their homes. This is the downside of online shopping. When we buy online, we cannot touch or feel the quality of the product. Although it is already written there, we are still not satisfied by not touching the product. This is the main thing that stops people from buying things online. Some people don't get satisfaction from just seeing the product. Some online websites do not offer much flexibility when it comes to refunds and payment methods. If we don't like the product and want a refund, some portals send their refund only to their wallet. The consumer obviously wants to be reimbursed only according to their payment method. They do not allow the consumer to choose their reimbursement method. Survey on online purchases29 respondents were taken into account. They were asked to answer the questions. The pie chart shows the percentage of men and women who shop online. It shows that 46.4% of men shop online and 53.4% of women shop.