It was the 1968 album Waiting for the Sun that marked the emergence of a new aspect of Morrison's image, the Lizard King. A poem titled "The Lizard Celebration", in which he utters "I am the Lizard King", was printed on the album cover. Morrison later claimed that this poem was intended to be partly a joke, but it took on a life of its own and would play an important role in Morrison's mythology. In a 1970 interview, Morrison responded to a question about being called the Lizard King: Stevenson: What did you think of some of the magazine articles that seemed to be calling you the Lizard King and things like that? Morrison: Oh, I liked that. ! I enjoyed it! I thought it was, you know, I've always loved reptiles, I've always had a fondness for them. . . We evolved from reptiles. . . I saw the universe as a gigantic peristaltic serpent and I saw all the people, objects and landscapes as images on the facets of their skin, their scales. I think peristaltic movement is the basic movement of life: swallowing, digestion, the rhythms of sexual intercourse. Even your basic single-cell structures look the same. . .Stevenson: Fluidity and movement?Morrison: Yeah!14Morrison used the Lizard King attribution to develop his image, as seen in this interview, by modeling it on his ideals of closeness to the earth, suggesting that the movement of 'a reptile imitates the fundamental movement of all life. He further used the image of Lizard King in the theatricality of his stage performances and, whether consciously or unconsciously, to contribute to his own image, as well as that of the group. At best, it is possible to distinguish Morrison as a shaman and Morrison as the Lizard King,...... middle of paper ...... difficult to confirm the cause of his death. Was it suicide? Murder? This uncertainty may have contributed to the emergence of a Morrison-like image and myth. Now that her doctor has been found guilty of negligence, the uncertainty is reduced. We'll have to wait and see what happens. It is the public discourse, after the death of a celebrity, which results in the emergence of an icon. In books, films, and other media content about fame, various narratives and central values ​​are associated with fame. After several years of continued public interest in the deceased celebrity, the image and values ​​associated with the celebrity become more important and transcend factual details about the individual's historical existence. The following section will expose the elements contributing to the construction of the image of a celebrity, after their death...