City Marketing & Branding, How can we promote our cities? Nowadays, there is increased competition between cities in implementing city marketing and branding strategies to attract more investors. It is important that these strategies are tailored in the right way to meet the needs of a city. Even if the image of the city is the center of attention here, it is absolutely necessary that the assets of the city itself improve people's perception of their city. But what is urban marketing? City Marketing is the promotion of a city, or a district within the city, with the aim of encouraging activities there. It is used to reshape the overall perception of a city to encourage tourism, attract new residents or enable business relocation. An important feature of urban marketing is the development of new monuments, buildings and structures (Smyth & Hedley, 1994, pp. 2-3). Urban marketing can be seen as one of the results of the introduction of non-profit marketing, which makes it possible to broaden the definition of marketing, if it is thus linked to a growing demand from the public sector for concepts marketing (Tross, 2006). On the other hand, city marketing management is the process of setting marketing goals for a city, planning and executing activities to achieve those goals, and measuring progress toward achieving them. To some extent, the goal of city marketing is to transform the city itself into a brand with some value in people's minds. The term brand itself is associated with trademarks or any other physical assets, such as products. Nowadays, the term brand is also implied for cities, as we can also imply the term for places. According to Anholt, he defines "Place Branding" in his book "Places: Iden...... middle of paper ......o take into consideration what the customer wants, what their needs and demands are for the city. Sometimes we must be careful to understand customer preferences well, so as not to create marketing myopia, as Levitt (1960) calls it, which occurs when consumer preferences are unknown and, therefore, any strategy may be incorrect. . Promoting something we think is good for the city based solely on public sector perception cannot lead to a city image strategy. When marketing a city, the public sector must be sure of what its residents want and need before implementing any change. Once they have addressed the needs of the public at large, not only can the public sector begin to intervene in the project, but also invite other stakeholders to participate in the development of a strategic plan for certain neighborhoods of the city on which to develop..