Many announcements have taken place since the beginning of this year regarding the collaboration of Intel and Microsoft in the field of digital signage. Can you summarize what your offering is for us in the digital signage market and do you see this as an important growth area for Intel and Microsoft? Smart and connected, digital signage is one of the hottest technology trends today. In May, at the Digital Screen Media Expo in London, Windows Embedded and Intel announced the availability of a validated digital signage platform optimized to meet the needs of the retail and display market. digital, who wanted a more streamlined, more efficient and more reliable solution. The optimized digital signage platform from Windows Embedded and Intel is built on the Windows Embedded Standard 7 operating system based on Windows 7 and powered by the Intel® CoreTM 2010 microarchitecture. The flexibility offered by the optimized Windows platform Embedded and Intel simplify development to reduce total cost of ownership. , and allows digital signage device manufacturers to focus on creating rich, connected user experiences that can be managed and deployed remotely. By providing digital signage OEMs with the tools and technologies needed to create the next generation of digital signage applications, we help make it easier for brands and advertisers to reach consumers in a more personalized way, interactive and compelling, contributing to an enhanced customer experience that drives sales. What makes such a solution unique in this market and what benefits can it bring to digital signage deployers? New digital signage platform from Windows Embedded and Intel delivers the latest technologies to help better engage the consumer in a rich, ......middle of paper ......M market with digital signage devices development and reducing network operating costs. Ultimately, this will pave the way for faster and more cost-effective digital signage solutions found on the market. How do you see the digital signage market evolving in 2011? Will we see more new players or increased collaboration within the market? We will see increased collaboration in the market which will continue to drive innovations in this growing sector. Windows Embedded and Intel customers are already planning to begin shipping products and solutions for specialized digital display devices built on the Microsoft and Intel platform. Examples include AOpen, C-Nairo, DT Research Inc., Harris, HP, Micro Industries, NCR Netkey, NEC and YCD Multimedia. The digital signage evaluation kit can be found here. For more information, please visit the online view via the Windows Embedded News Center.