It is important to understand and relate to the main analysis, present in different business sectors. It can be seen that ZARA is a very important brand to analyze and understand the different business models of high-end brands in the fashion and clothing industry. By analyzing the case study of this company “Zara: IT for Fast fashion”, one can also understand how companies place themselves in competitive positions and how they compete in the market. This report will discuss the clothing industry with respect to business models. that players use to beat the competition, which is growing every day. This report is of particular interest to Zara's position in the sector and its business model. Some of the competitive advantages that Zara has managed to achieve and which give it an edge over its competitors are discussed. The possibilities of Zara's model being a disruptive model are also explored. At the end of the article, conclusions are drawn from the issues discussed.1. Clothing industry business model: It can be seen that the main customers targeted by the Zara brand are high-end customers, who are fashion-conscious city dwellers and want to quickly rest in the face of changes in the fashion and clothing industry. Zara responds to this by ensuring that they are quick in designing new fashion statements and catering to impatient customers who look forward to fashion changes. Indeed, it is a well-known fact of customer behavior that their tastes and fashion sense change rapidly. In addition to the above, Zara addresses this very basic competitive advantage as customers' tastes in fashion, clothing and accessories change very r......middle of paper......behavior from the Zara brand. Customers come in often and find new staff to reinforce them with each visit. More so, it is observed that customers see any new product and tend to buy it. Indeed, they fear that the main product will not be there during their next visit. Additionally, the product is rare due to its high demand, so customers buy it as soon as they see and like it. The manufacturing process is also a very important part of the Zara brand. The company follows a small batch manufacturing process, 20% higher than that of its competitors. However, this is taken into account due to inventory turnover. Additionally, orders are taken twice a week and it takes approximately 3 weeks from concept to distribution centers and display in stores. The following diagram shows Zara's business model: