It provides insight into the problem or helps develop ideas or hypotheses. Qualitative data comes from nature and has implications for both its collection and its analysis. However, it deals with a large amount of raw data such as visual data, observations, documents and interviews with individuals (QRCA, 2015; Saunders, Lewis and Thornhill, 2000, p. 188). Qualitative research has certain strengths and weaknesses. :The advantages of qualitative research include: 1. It focuses on the working of the social process in a very in-depth manner.2. This gives a broader picture of a wider range of people.3. Allow researchers some flexibility in conducting a particular study.4. It allows researchers to make connections between different aspects of people's lives. Disadvantages of qualitative research include: 1. Collecting and analyzing this data can be time consuming and expensive.2. This requires training and experience.3. Difficult to find reliable data.4. It involves a small number of participants, so it is less likely to be taken seriously. (Giffin, nd; Onwuegbuzie & Leech, 2005, p..