“The golden rule for any businessman is: 'Put yourself in your customers' shoes.' Orison Swett Marden. A business leader must be able to understand the implications of the decisions made. Sometimes customers are not right and managers have to handle the unhappy customer with great composure. The manager must be able to motivate employees to provide good work effort and above all, he must take into account the needs of the company. The principles of the Golden Rule give the manager the basic tools to take care of angry customers, motivate employees, and make sound business decisions. At any time, an interview can be arranged with the customer service people and one thing will always remain, there will always be unhappy people. customers. Anyone can search the Internet and easily find many stories of customer complaints. There is even a website that allows small businesses to post complaints from customers who are never satisfied. This begs the question: is the customer always right? Given the current nature of business technology, technology has made many advancements. However, according to Bloomberg Business, unhappy customers are on the rise (Bloomberg). The sectors that appear to be most affected are retailers, cable and satellite providers and banks. This is largely due to the company's inability to provide the customer with a sustainable experience. The customer is left with unanswered questions or feeling defrauded. The golden rule is an excellent guideline for any manager faced with an unhappy customer. How would you like to be treated? The manager can easily turn the situation around if he takes the time to understand the problems that are bothering the customer. According to Forbes, there are seven ways to manage your... middle of paper ... business world can be improved if the golden rule was applied. When dealing with an angry customer, the manager can take a moment to think about how he or she would like a manager to handle their problem. In times when the problem is clearly not the company's fault, the manager can respond with understanding and sympathy. When it comes to managing employees, the golden rule is very important. A manager can apply the basic tools of the Golden Rule and move from manager to leader. All of these things are smart business decisions. Since a motivated employee is the lifeblood of a company, the rule plays a very important role. Daycare centers have a heavy load to carry; being a leader is not for everyone. This can be challenging and rewarding in the same day, which is why applying the basic tools defined by the Golden Rule can make a more effective manager..