Now, a normal sized city has fast food restaurants, supermarkets, shopping centers and big box stores, but a small city does not have this attraction. The small town might be the most beautiful landscape known to man, but it lacks the necessary luxuries of life that a typical American would enjoy. Carr and Kefalas make this statement which highlights the city's lack of appeal: “Indeed, the most remarkable aspects of the city's landscape are perhaps precisely what is missing; shopping centers, housing estates, traffic and young people” (26). The authors clearly state that they realize that cities, like Heartland, are suffering from a lack of city modernization. For all intents and purposes, the city's lack of visual appeal keeps potential citizens, not only native youth, but also potential future employees away from a possible internship in the city. Citizens with practices or businesses suffer from the city's inability to grow and change with the rest of the world, but the city does not realize what the arrival of other businesses could potentially do for its small town. Creating more businesses such as shopping malls, big box stores, and supermarkets would not only skyrocket business, but it would also generate revenue and attract the market.