Although Walmart was one of the first foreign retailers to reap the benefits of the world's second largest economy, it was never dominant in the Chinese market. Walmart's globally successful strategy of "everyday low prices" appears to be failing in the Chinese market. Chinese customers are likely to purchase products based on their authenticity and quality rather than their price. Thus, Walmart has not gained significant customer trust, despite its efforts to adapt to local preferences and compensate for the fact that it is not a Chinese supplier.