Table of ContentsIntroductionProblem StatementResearch MethodologyHypothesis FormulationData AnalysisSuggestionsConclusionThe objective of this study is to examine the relationship between personality traits and investment intentions among working class people belonging to generation Y. Quantitative method is used to measure the personality traits and investment intentions of the respondents. Statistical tools such as descriptive statistics and chi-square test were used to analyze the data. The findings revealed that personality traits have some effect on a person's risk resilience conduct, which therefore impacts their long-term or short-term investment prospects. The results of this survey suggest that investment advisors should, among other things, consider individual qualities and individual risk resilience when advising individual investors on investments. Research is important from both an academic perspective and a practitioner perspective. Regarding the scientific point of view, the research adds to the current group of information, especially from the Indian point of view where, to the best of the researcher's learning and data, such a wide investigation into the effect of psychographic factors on investment intentions has never been directed.Keywords: Personality Traits, Investment Intentions.Say no to plagiarism. Get Custom Essay on “Why Violent Video Games Should Not Be Banned”?Get the original essayIntroductionIt is generally said that keeping in mind the real goal of being compelling in the stock market, one must know how to market , knowledgeable of how a market evolves and knowledge of the type of company established to park resources. People believe that specialists can accurately time the market and make accurate buying and supply forecasts, which ultimately results in immense benefits. However, in the meantime, there are distinctive decision-making factors that affect the speculation decisions of “individuals,” and likewise, the market is created. A person's investment choice process depends on a confusing mix of demographics, individual qualities, markets (i.e. expected risk, rate of return, transaction costs, market environment, etc.). Some findings cast doubt on the objectivity of financial specialists' practices and show that choices can be motivated by mental and behavioral factors. The Impact of Personality on Risk Tolerance and Investment Decisions, International Journal of Commerce and Management, disagrees that people who make decisions favor carrying out plans as opposed to ideal plans due to limited understanding and lack of real procedures and that choices can be sharp as opposed to one or the other discernment. or legitimate. Although leaders strive to make choices on an objective basis, their basic leadership process is limited by their intellectual capacities, e.g., propensities, values, reflexes, information, etc., as well as by external ecological components. The effect of these variables makes the basic leadership process more convoluted, instead of just a normal, limited process. Mental and ecological variables impact the circumstances and assets accessible to decision makers, and good financial conduct is generally not the case in the present. Of thePrevious research has further demonstrated that financial specialists tend to have behavioral inclinations identified with individual attributes, generalizations, past trading experiences, etc. Investment management and personality type. The fundamental motivation of financial investors engaged in investing is to both increase their salary and limit their costs. In this state, people save part of their salary for use and part for saving. In this system, people channel their funds towards investment. The probability of profits and misfortunes in the investment procedure makes decision making difficult for people. The choices of individual investors are not always rational as conventional finance predicts. Many mental, socio-social and natural factors influence investment behavior. In this extension express that speculators cannot be objective, they can simply have bounded rationality. “Personality Traits and Household Financial Decisions,” a working paper from Goethe University Frankfurt am Main, focusing on how personality traits and demographics play an important role in household financial planning. Millennials. Personality traits influence financial planning more than demographics such as major and gender and clearly show that specific aspects of personality control individual financial planning choices. The implication that different aspects of financial decision-making, such as risk reluctance, illogical interpretation, and socially responsible investing, are influenced by conscientiousness, openness, and agreeableness. Cliff Mayfield, Grady Perdue and Kevin Wooten examined the influence of personality traits on an investor's behavior. The study analyzes the impact of personality traits on an investor's understanding of risk and willingness to accept risks. Extroverted individuals tend to engage in short-term investing, while more neurotic individuals neither engage in short-term nor long-term investing. According to Jack Noone, Kate O' Loughlin and Hal Kendig, the impact of socio-economic status on financial decision-making can be interpreted by non-economic factors (personal circumstances), psychology and financial understanding. According to Krutika Mistry, market condition and investor decision making have a positive relationship with the Indian stock market. Many investors do not take into account the different financial components before investing in the stock market; some investors have a herd behavior which consists of making investment decisions based on the masses. The influence of personality traits and demographics on financial decision making among . Socioeconomic, psychological and demographic determinants of retirement financial planning of Australian baby boomers, Australasian Journal on Aging, International Journal of Management and Commerce Innovations. This study is a remarkable advancement for scholars studying investment behavior, in light of the fact that research of this type has never been carried out in India, as far as possible. This research is one of the first of its kind in the Indian context, but comparable surveys have been conducted in Western countries. The significance of this research for the Indian investment market is this, given the multitude of investment instruments accessible and, furthermore, the immense social, cultural,linguistic, statistical, geographical and psychographic of a country like India. Problem Statement Following the literature review, the present study undertakes the examination of behavioral intentions related to personal investment and portfolio management. This study focuses on investigating the factors that influence the behavior of individual investors and how an individual's personality traits play a role in determining their investment decisions, specifically with regard to Generation Y. The purpose of this research is essentially based on the fact that investors are not always rational when making important financial decisions and a personality trait plays a major role in this. The main objectives are: To identify and study the different personality traits that influence an investor's investment intention. Collect data from working class millennials. Analyze and establish the relationship between an individual's personality trait and their investment intentions. To give suggestions, recommendations and more scope of research in this area.Research MethodologyThis study includes both primary data and secondary data. Secondary data is collected from available case studies and recognized journals. As the research involves the study of investment decision making, the data collection was limited to employed people belonging to millennials and the sample was collected from employees working in Bangalore. A pilot study was initially undertaken with a sample of 30 respondents, after which the questionnaire was finalized and checked for validity and reliability. The final questionnaire contained two sections for psychographic and investment intentions. Data was collected from a final sample of 200 people and then submitted for analysis in SPSS using descriptive and inferential methods of statistical analysis. The collected data were analyzed using the following tools: reliability test, descriptive statistics and chi-square test. Hypothesis Formulation More conscientious individuals are more likely to engage in short- or long-term investments. H0: More conscientious individuals are less likely to engage in short- or long-term investments Individuals who are open to experience are more likely to engage in short- or long-term investments H0: Individuals open to experience are less likely to engage in short- or long-term investments. Extraverted individuals are more likely to engage in short- or long-term investments H0: Extraverted individuals are less likely to engage in short- or long-term investments. Agreeable individuals are more likely to start investing in the future. H0: Agreeable individuals are less likely to start investing in the future. The independent variable considered in the study relates to the four personality traits, namely conscientiousness, extraversion, openness to experience and agreeableness. Table 1 presents descriptions of the four traits. The dependent variables of the study are short-term and long-term investment intentions and future prospects. Respondents Respondents were generally aged between 24 and 33 and worked in Bangalore. The study is not gender biased and different categories of people were surveyed regardless of their income level, employment and marital status. Descriptions of personality traits[image: ]Source: Adapted from.