Table of ContentsIntroductionSocial Media and Global CommunicationImpact on BusinessImpact on the Healthcare SectorWork CitedIntroductionSocial media can be defined as the online platform used by people to establish social relationships and networks with other people who have the same personal interests, background, activities or real relationships (Moreno et al. p 242). Social media has had a significant impact on real-life communication between different people, which clearly indicates that it is a part of people's lives. Technological advancements have pushed people to accept different types of lifestyles. Say no to plagiarism. Get a tailor-made essay on “Why violent video games should not be banned”?Get the original essaySocial Media and Global CommunicationSocial media platforms allow users to communicate, share ideas, and create web content. With technological innovations in the development of smartphones and computers that can be used to easily access the Internet, many people now use social media such as Facebook, Twitter, and Instagram to communicate regardless of their location (Turcotte et al. p 520). This has greatly facilitated globalization and interconnection between individuals in society, where they even form groups where they communicate by sharing their ideas. Social media has several positive impacts on communication in the social, business, education and health sectors. Impact on businesses. Social media has a positive impact on communication in businesses because they can easily promote their products and create good relationships with their customers. business groups (Moreno et al. p 245). Most businesses use social media on the Internet to improve an association's performance in various ways, such as achieving business goals and increasing the association's annual sales, and all of this is communicated on social media. It also gives business owners an advantage as a matching stage, which encourages two-way communication between shareholders and the organization (Turcotte et al. p 528). Most of the organizations advance their business by promoting their products on online platforms with an end goal is to attract bigger customers, and they also communicate with them through the same platforms on social media. Customers can also associate with the company on a more individual level by making better use of online networks where they communicate about the products offered by the company or even recommending their liking of the products (Moreno et al. p 250) . Using social media allows business owners to better understand their customers' requirements and their tastes and preferences when customers comment on the products offered on social media platforms. It is also easy for the company to make itself known all over the world through the promotion of its products (Turcotte et al. p 529). Communication on social networks also helps to raise awareness among customers to make them better understand the organization's products. Impact on the healthcare sector Social media also has a positive impact on real-world communication in the healthcare sector. It provides healthcare professionals with the tools to share information, promote healthy behaviors, interact with the public, and interact with patients and other colleagues (Turcotte et al.. 20.5 (2015): 520-535.