However, when executed in the right way, it is an incredibly powerful tool that can boost your business beyond your expectations. Online Automation – Balance Automation with a Personal Touch How to Send Thousands of Personalized Emails to Your Marketing List? Well, you can do it if you have a whole week to do it, but you don't have that much time. This is where online automation comes in handy. The key to success in online automation is maintaining the personal touch. Online marketing automation maintains a personal touch with your audience as it sends messages based on the visitor's actions on your site. This way you can send thousands of personalized emails with just one click. The beauty of marketing automation software is that it sends emails to the right users at the right time. The secret to successful online automation lies in the use of technology. Instead of using a spreadsheet to access your email list, rely on automation tools. The most reputable automation software on the market today includes: InfusionSoft MailChimp