Table of contentsFast-FashionIndustry contributionConsumer contributionConclusionFast-FashionFast fashion is “an approach to the design, creation and marketing of clothing fashions”, which exploded at the start of the 21st century. This strategy combines three main ideologies: quick response, frequent assortment of changes, fashionable designs at affordable prices. Say no to plagiarism. Get a tailor-made essay on “Why violent video games should not be banned”? Get the original essay The clothing industry has undergone a fundamental change, leading to a transformation of the manufacturing industry, which is mainly developing in countries Asian countries with the aim of reducing production. costs. Sull and Turnconi (2008) indicate that Zara, H&M, Uniqlo and other international retailers have transformed the fashion industry by adopting and pioneering fast fashion. This method focuses on rapid-response manufacturing designed to quickly complete a design, keep raw materials on hand, manufacture more if successful, and streamline the distribution of affordable items to the general public. Hayes and Jones (2006) cite this rapid response tactic as a source of unprecedented business profits and increased consumer participation. Turconi, 2008). Fast fashion produced a sequence of upward trends and used marketing skills to captivate impulsive consumer behavior in an effort to increase consumption and maximize profits. Choi (2016) suggests that this strategy pushed fast fashion brands to the forefront of the fashion industry, suddenly becoming a role model. For comparison, the women's fashion industry average grew 1% between 2001 and 2005, while fashion sales increased 31%. Additionally, Forbes (2016) ranked Zara as the 53rd most valuable brand in the world, worth $10.7 billion and stated that H&M was worth $60.8 billion. , with 3,716 stores worldwide. These brands benefit from these tactics; however, these retailers are counting on additional inflows to maintain their progress. As a result, fast fashion brands restock frequently and apply techniques to feed the “must-have” consumerist lifestyle to continually increase profits. By creating the need to stay fashionable, retailers incentivize consumers to purchase items regularly in order to solidify a throwaway culture that often throws away clothes too regularly. Additionally, this argument posits that capitalism favors commodities and profit while ignoring human and environmental assets (Hudson). and Hudson, 2003). When it comes to fast fashion, retailers focus on profit, reducing response times and increasing production, without considering the social and ecological damage caused. Under capitalism, it is easier to seek out these attractive pieces than to examine the environmental effects of their production. Hudson and Hudson (2003) note that the logic behind the peaceful happiness of bourgeois capitalism covers the social and environmental characteristics of production. There is undoubtedly a disconnect between consumers buying clothes and broader ecological outcomes, with consumerist culture shielding itself from the cost. Furthermore, Marxism would suggest that indulging in commodity fetishism and consumption to satisfy needs can exacerbate costs and, in this case, harm the environment. Consumer contribution Cook and Yurchisin.