An accredited Brazilian advertising agency known as Propague created its own parody rendition of a Coca-Cola print advertisement in January 2001. The advertisement uses several different appeals to logic and emotion in order to combat the harmful ingredients and effects of Coca-Cola. The reader or viewer of the ad first notices Coca-Cola's signature red background color, which immediately catches their attention due to its bright and eye-catching hue. Once the reader is attracted to the ad, they also notice the small, plain white text outlined by the shape of the Coca-Cola bottle in the center of the ad. The white typeface is used in many Coca-Cola advertisements, so this advertisement appears familiar and recognizable to the reader. The ad uses generic white text to emphasize the content of the text rather than focusing on the appearance of the text. The first words of the plan written in bold said "You would never drink a product", and the last words of the plan written in bold said "if there had been no advertising". The author suggests that people buy this product, no matter how harmful it is, because of the advertising and marketing schemes used to sell the product to consumers, which manipulate the consumer's thoughts about the product and make it different. to viewers, they trust the author and the information he provided in the advertisement. Due to some of the ingredients used, Coca-Cola can also be used to unclog sinks, remove rust from screws and nails, and even to intensify car tires and bumpers. This adds even more shock value to the ad and essentially scares the reader because the examples given tell the reader that if Coca-Cola can remove rust from screws and unclog sinks, it can most likely do something similar and much more harmful to humans.