After the title of “2009 North American Car of the Year” awarded by Hyundai, Genesis Sedan, Mervin Balitaan believes that the new Hyundai Genesis Coupe 3.8 has took another step in improving its reputation and aimed to win over buyers who had never considered the brand. Hyundai completed its journey from making unpromising cars in the late 1980s to becoming one of the largest companies in the auto industry today (52). Even though a recent survey shows that only 16 percent of Americans would consider Korean automobiles, Hyundai "still sold 400,000 cars in America last year and is now the world's fifth-fastest-growing and fifth-largest automaker." one of the most profitable” (52). Hyundai has demonstrated growth with the new Genesis Coupe 3.8, along with its innovative styling, safety and performance, which have been the driving force behind its great success. The best model of the coupe, as Dan Neil points out in his spectator set, has a "306-horsepower naturally aspirated 3.8-liter V6 under the sloping hood, a six-speed automatic or manual transmission, a limited-slip differential, a catgut suspension, Brembo brakes and a nineteen-inch engine. ...