The study was successfully conducted and the conclusions regarding the objectives are as follows:1. To identify the family factors affecting the purchase of the Coca Cola brand, it can be concluded from the above study that the family factors which affect the purchase of the Coca-Cola brand are as follows: Marital status (as as an individual, a person may have different likes and dislikes, one's own opinion matters a lot when it comes to purchasing goods, but things change after marriage, spouse's decisions are of equal importance and in some cases, decisions of in-laws are also taken into account) Family configuration (In nuclear families, only the decisions of the wife, husband or children count, but when it comes to joint families, decisions of other members can also be taken into account) Children (one thing that was observed throughout the study is, that whatever the family configuration, children are the main consumers and in most cases , they are the initiators and influencers of purchasing Coca Cola drinks. Roles in decision making within a family helps in deciding which member has what. role to play in the purchasing process. Spouse, age, lifestyle and life cycle play an important role in beverage purchasing behavior.2. Analyze the impact of the demographic configuration of families on consumption patterns of Coca Cola drinks. With the help of the study conducted, it has been interpreted that demographic configuration plays a very important role in the consumption of Coca-Cola drinks. As adults, those surveyed admitted they were becoming more health conscious, which is why they switched to non-carbonated drinks, like Minute Maid, when previously they consumed soft drinks gaseous. Res...... middle of paper. .....e, are owned by Coca-Cola. Additionally, respondents said that the gift sets available were only Coca-Cola and Sprite, so I would suggest that the company offers gift sets for all his drinks.  Children, as we have seen, are the main consumer group, so Coca Cola can start experimenting with its flavors, and at the same time add more varieties to the soft drink category, because that is what they love. It was found that, a group of respondents (age group 31-40 years mostly) said that they are becoming health conscious day by day and they prefer Minute more Maid now, whereas before they liked ThumsUp, which means this customer group prefers non-aerated products. health drinks. Since Coca-Cola does not have many varieties in this category, so now they should target the health conscious audience and venture into the “non-carbonated healthy drinks category ».”.