International MarketingInternational marketing is an important factor in helping organizations become globally competitive. According to Cateora, Gilly, and Graham (2013), “international marketing is the performance of business activities designed to plan, price, promote, and direct the flow of the company's goods and services to users' consumers in more than a country for profit.” (p. 10). International marketing strategies and their effectiveness contribute to the expansion of an organization. Additionally, the main objectives of a marketing manager are to reduce risks and capitalize on profits. Global expansion has become a tactical imperative for almost every large organization, and marketers have a lot of work to do in developing, monitoring, and modifying these strategies. Cultural understanding is clearly essential if an organization hopes to successfully operate in a host country. As Dawes and Lee stated: “It is part of the fundamental direction of a country, and anyone who is confused about the environment is unlikely to be effective” (quoted in Tangen, 2011, p. 122) . .The poor performance of EuroDisney and Hong Kong Disney Several aspects contributed to the poor performance that EuroDisney experienced during its first year of operation. The market was extremely different, as were the cultural differences between our nation and the host country. Europeans were not willing to spend the money necessary to enter the park and its attractions. For a European family to enjoy the park, admissions for one family totaled $280 (“Case 2-1. The Not-So-Wonderful World of EuroDisney,” 2013). In addition to the price of entry to the park, the hotels were also overpriced... middle of paper ......28180Orwall, B., & Prada, P. (2002). Disney's new French theme park serves wine – and better sausages. The Wall Street Journal. Retrieved from http://online.wsj.com/news/articles/SB101589988110403840Saudi Arabia GD. (2013). Retrieved from http://www.tradingnomics.com/saudi-arabia/gdpTangen, K. (2011). Business Student Overseas Travel to China and India: Enriching the experience not only for students but also for international communities. Journal of Management Policy and Practice, 12(2), 120-133. Retrieved from http://search.proquest.com.proxy1.ncu.edu/docview/876865204/fulltextPDF/141848A793F73C00C0D/7?accountid=28180Washington, D. (2001). US-based multinational enterprises: A continuing progression toward higher levels of multinationality in multinational workforce management. Excerpted from ProQuest digital theses. (TAA 3018295)